Although there are many style manuals being written on how Web documents should be designed, there is really no "correct" style.   Style manuals can help to formalize document design, however, it is more important for each library to come up with its own standards.  Continuity and consistency should be the goal of any set of standards.

  Here are some basic design considerations which should be kept in mind when developing local standards:

• Utilize an organizational method and writing style for your site which is familiar to your primary audience.  Use the language and vocabulary of your users.

• Prevent users from getting confused or frustrated by limiting your Home Page in size.  Include a few primary items on the home page which encourages further exploration of your site.

• Each Web page should be able to stand on its own.  Try to limit each page to one concept or idea. Organize the page for quick scanning.  Annotate any lists of resources so the user knows what to expect when the link is followed.

• While the use of images enhances the visual presentation, balance aesthetics with functionality.  Place an emphasis on providing quality information for your users and limit the use of in-line images as much as possible.

• When providing access to large images, provide the user with a thumbnail image which links to the larger image.  Provide the user with information about the size of the image as well as the file format.

• Use the <ALT> tag when a great number of images are being used.  <ALT> provides text as an alternative to the graphics for display in text-only environments.

• Remember that fonts sizes may get displayed differently on each computer screen. Try not to design a document that looks good only when viewed locally. If possible, test the document on multiple computers at multiple sites.

• PDF^TM files can be highlighted using the PDF^TM icon to the left.  Information about file size should also be provided so the patron can estimate how long it would take to download.

• Try not to design documents based on what they look like using a particular browser.  Allow as many users as possible to access your information - regardless of if they are using a text based or a graphical browser.  Don't rely heavily on emphasizing text with italics, bolds, or capital letters.

• A consistent look and feel of the Web pages can help to establish a site's identity.  Develop templates which are used when adding new pages onto your site. 

• Make sure each page is signed and dated by the person maintaining it.  Provide an e-mail address for patrons to contact with any questions of concerns.  Add the URL of the page at the bottom so those printing the document can recall where it was located.

• Ensure usability by utilizing navigational landmarks within a sites documents.  Use consistent navigational elements, such as a link back to the home page, so users can move smoothly through the site.

• Point to the software pieces your patrons may need to use your site.  If you have audio and video components, then point them to a Web site where they can download appropriate viewers.

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